I got another one of those emails yesterday. You know the type – starts with “Dear [First Name]” but instead of actually using my name, it literally says “[First Name]” because someone forgot to check their mail merge settings. Or worse, they call me “Jennifer” when my name is absolutely not Jennifer. Not even close, actually. It was from a company I’d bought running shoes from about six months ago. The email cheerfully began: “Dear…

I thought I was being quite clever when I decided to try living like those uber-successful people you see in those inspirational LinkedIn posts. You know the ones – they wake up at 4 AM, run a half marathon before breakfast, meditate in an ice bath, and somehow make time to read War and Peace before most of us have hit the snooze button for the third time. My journey into “optimizing my potential” (ugh,…